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  • Writer's pictureReda Chebli

We Don't Sell a Property Like We Sell an iPhone on a Marketplace: Why working with a Realtor?


The real estate market is a complex ecosystem that requires expertise, knowledge, and a deep understanding of market trends. While it may be tempting to opt for a For Sale By Owner (FSBO) model to save on commission fees, the benefits of working with a professional realtor far outweigh the costs. According to the National Association of Realtors, homes sold through realtors have a median selling price that is 33% higher than those sold by owners. Let's delve into why working with a realtor is a wise choice.


Expertise and Knowledge


Realtors are licensed professionals who have undergone rigorous training and are well-versed in real estate laws, contracts, and negotiations. They have access to the Multiple Listing Service (MLS), which provides comprehensive data on properties, enabling them to price your home accurately.


Marketing and Exposure


A realtor can market your property through various channels, both online and offline, ensuring maximum exposure. According to statistics, 44% of buyers look online for properties, and a realtor can make sure your listing reaches the right audience.


The Power of a Vast Network


One of the most compelling advantages of working with a realtor is the extensive network they bring to the table. When you list your property through a realtor, your listing becomes available to more than 140,000 real estate brokers throughout Canada who are actively working with qualified buyers. To break it down further, Ontario alone has over 82,000 realtors, and Quebec has 16,755. In July 2023, the Realtor.ca site attracted more than 29 million visitors, and Centris.ca more than 10 million! (Source: similarweb.com)


This expansive network significantly increases the visibility of your property, thereby increasing the likelihood of a quicker and more profitable sale.


Negotiation Skills


Realtors are skilled negotiators who can help you get the best price for your property. They can handle counter-offers and contingencies, ensuring that the transaction goes smoothly.


Time and Convenience


Selling a property is a time-consuming process that involves paperwork, inspections, and negotiations. A realtor can handle all these aspects, allowing you to focus on other important matters.


While the FSBO model may seem cost-effective initially, the advantages of working with a realtor are numerous and can result in a higher selling price, saving you both time and money in the long run.

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